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AI plugin for WordPress writes texts for blogs

Artificial intelligence is also making its way into a popular platform like WordPress
(photo: CC0 Public Domain)

The most popular CMS platform WordPress has joined the ranks of services that use machine learning and artificial intelligence technologies based on neural networks. The new AI plugin Jetpack AI Assistant can generate content for WordPress blogs based on user requests.

Jetpack AI Assistant is developed by Automattic, owner of the WordPress.com platform and an important contributor to the WordPress open source project. The company calls the tool a creative assistant that allows users to generate a variety of content and significantly reduces the time and effort required to create articles.

The AI ​​plugin is able to automatically create headlines based on the content of the articles and optimize the style of the text – “official”, “provocative”, “humorous” and other options are available.

Additionally, the plugin can generate text based on user requests. For example, you can get meaningful text by asking the Jetpack AI Assistant to compile a list of must-see places in Tokyo and create a spreadsheet of yen to dollar and euro exchange rates.

Developer Automic claims the AI ​​tool can also check spelling and grammar, as well as translate from one of 12 languages ​​to another, including Chinese, English, French, Russian, Spanish, Hindi and more.

Although such a move to attract additional attention to the WordPress project is quite logical, it is not difficult to predict that the new features can cause harm. Many copywriters are already losing their jobs to AI, and the web will soon be overwhelmed by a tsunami of low-quality content generated using language models.

Moreover, such AI tools can be very inaccurate and suffer from “hallucinations” that produce completely unreliable or out-of-date results.

In Automattic’s demo itself, the exchange rates shown for travel to Japan are current as of August 2021. The company does not disclose whose development its tool is based on, but ChatGPT is also known to be trained on information received before August 2021.

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