📱 2022-08-18 11:00:00 – Paris/France.
Is the iPhone 14 coming sooner than expected?
The next Apple special event is days away, if the latest report is correct, and will take place on Wednesday, September 7.
That’s according to Bloomberg’s Mark Gurman, who just reported the date he thinks is correct. To be fair, he was not the first to predict this date. Last week, Max Weinbach floated the idea that the event would take place on September 7, and not September 13 as previously hinted. This meant that the likely release date of the next iPhones, not to mention a three-model line of Apple Watch and possibly the next AirPods Pro, could also be brought forward.
MORE FROM FORBESApple may release the iPhone 14 and iPhone 14 Pro sooner than expectedBy David Phelan
The possibility that the event could take place in the week starting on September 5 had been ruled out, as the release is systematically a week later. And anyway, Monday September 5 is a public holiday, so bringing staff and press from around the world on a public holiday for an event on Tuesday September 6 seemed unlikely.
Unless the event is virtual rather than in person. Gurman thinks the event is recorded, so a virtual event is likely.
Moving the date of the event (virtual or in-person) to a Wednesday, while not unprecedented, is unusual. But hosting an in-person event on Wednesday, September 7 would solve the problem of relocating staff and guests on a holiday.
But a virtual event? I understand the thinking behind that, and after all, Apple is very careful about how it organizes its events when Covid isn’t that far in the rear view mirror.
Even so, I think Gurman is wrong when he says, “The company intends to stream the event online — rather than hold an in-person rally — continuing an approach it took early on. of the pandemic. »
In June, Apple held a very successful hybrid event, with a pre-recorded keynote broadcast on a huge video screen in Apple Park in front of hundreds of developers, selected guests and the press.
MORE FROM FORBESApple Watch Series 8: Apple may have just revealed its brilliant upgradeBy David Phelan
If it were possible, why not host a hybrid event now with a smaller guest list, since no developers would likely be invited?
This event started with a live appearance by Tim Cook and Craig Federighi presenting the keynote broadcast and it worked out well. I suspect, and it’s no more than that, that’s the format Apple will follow in September when it announces its new iPhones and more.
Of course, we won’t know until the invites go out, and until the second they do, Apple may instead opt for a virtual-only event, which I think it would only consider if there was a sudden spike in Covid transmissions in California. If that happens, then he has his prerecorded speech up his sleeve.
So what does all this mean?
Whether the event is live or virtual, assuming it happens Wednesday, September 7 at 10:00 a.m. PT, the new iPhones, Apple Watches, and AirPods Pro will go on sale Friday, September 16, I believe. .
Stay tuned for more details as they emerge.
MORE FROM FORBESApple’s coolest new iPhone feature just got better, but there’s a catchBy David Phelan
SOURCE : Digikar
Do not hesitate to share our article on social networks to give us a solid boost. 🧐