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Black cat came between Apple and Facebook


Facebook, spent most of the next months defying Apple’s plans and predicting revenue instability due to upcoming changes, but the feature was released in iOS 14.5 in April 2021. Again The Wall Street A new report from the Journal claims that before all that happened, Facebook and Apple were working on a partnership and revenue-sharing agreement.

Journal’a by, Apple ve Facebook, they were considering a subscription service that would offer an ad-free version of the platform, and this could be a really lucrative arrangement as Apple takes a cut on in-app purchases, including subscriptions.

Black cat came between Apple and Facebook

Another controversial arrangement, Apple’s was getting a share of “empowered posts,” meaning paying to put a post in front of a wider audience. Facebook has long considered featured posts as part of its ad portfolio; Journal’s As he points out, small businesses often use boosted posts to reach more people. The problem started when he told Apple that they should be considered in-app purchases, which would be subject to the 30% revenue cut the company took. Facebook, on the other hand, argued that these are advertising products that are not subject to Apple’s cut.

research firm Insider Intelligence, Since rolling out user tracking changes in 2021, iPhone claims that 37% of its users choose to allow companies to monitor their activity in apps. Since the change took effect, Facebook has seen revenue growth decline significantly – and in the last quarter, Meta reported the first revenue decline in the company’s history.

These debates in 2016 and 2018 years We are far from these talks, as it has been reported that between Apple is doing its best to position itself as an advocate of privacy, and Meta… Well, so does Meta to the Metaverse busy trying to do something. But for now, the only significant way Meta generates revenue is through advertising, so it looks like the company will have to continue adapting to a world where most users benefit from iOS app tracking protection.

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