Netflix, Especially during the pandemic period, it attracted all the attention by announcing record after record. In fact, most of the big companies around the world are struggling with economic difficulties. pandemic The famous media platform was one of the most profitable companies of its period. However, in 2022 pandemic As the threat gradually disappeared, the smoke curtain began to open.
Closing the first quarter of the year with a loss of approximately 200,000 users. Netflix’de Second quarter expectations were much worse. Accordingly, the company expected a decrease of 2 million people in the total number of users in the second quarter of the year. Although the numbers announced yesterday Netflix’in Although it is not as bad as he thinks, the situation is still not encouraging.
Netflix’s user loss approached almost 1 million!
Netflix According to the data shared by the platform, there are currently 220.6 million registered users of this platform worldwide. However, as of the second quarter of 2022, new subscriptions After deducting the total number of users, it was announced that the total number of users decreased by 970,000, 640,000 in the USA and Canada, 350,000 in Latin America and 300,000 in other regions.
And in this regression Netflix’in It is not without its share that he made some strategic mistakes. However, the company thinks that it can be started again with the advertising subscription system and account sharing problems for new periods.