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No changes to the tablet market status quo

Samsung shipped 7.1 million tablets to the global market in the first quarter
(photo: CC0 Public Domain)

The tablet market has fluctuated in recent years, but there has been no major shift among vendors. Samsung is generally lagging behind Apple, but the Korean manufacturer firmly holds the leadership position in the Android device segment, according to another report from the analyst company IDC.

Although shipments of Samsung tablets in the first quarter of 2023 are down compared to the same period last year, they are higher than in the period before the pandemic. In recent years, global demand for tablets has grown and remains at a high level, notes IDC.

Samsung shipped 7.1 million tablets in the first quarter of 2023, down 14.3% from the first quarter of 2022. Meanwhile, Apple’s iPad shipments fell 10.2% over the reporting period, to 10.8 million tablets.

Third place after Apple and Samsung is occupied by Huawei – the company has sold 2 million tablets, which gives it about 6.6% of the market, but its sales are mainly limited in China.

Lenovo, which ranked fourth, shipped 1.9 million tablets in the quarter, while the Chinese manufacturer sold 3 million units in the same period a year earlier.

Despite a 62% drop, Amazon maintained its position in the top five with 1.4 million tablets shipped in the quarter. The company sells relatively inexpensive Fire models with a custom version of Android, mostly in the US.

Other manufacturers, including Oppo, OpenPlus, Realme and Vivo, are showing ambitions in the tablet market. Even Google is likely to launch its first model later this month.

Meanwhile, Samsung is preparing the announcement of three flagship tablets – the Galaxy Tab S9, Galaxy Tab S9+ and Galaxy Tab S9 Ultra – in July or August 2023. These rather expensive models are expected to offer Super AMOLED displays and Snapdragon 8 Gen 2 For Galaxy chipsets, specifically optimized for Samsung. More expensive versions will have IP67 dust and water protection.

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