✔️ 2022-08-17 16:20:00 – Paris/France.
Evidence is mounting that Apple will raise the prices of the iPhone 14 Pro and iPhone 14 Pro Max this year. Ming-Chi Kuo first hinted at the possibility of a price increase last week, and now Wedbush analyst Daniel Ives says he expects a $100 price increase…
In a new note to investors shared by Ped30 Today, Ives says Wedbush predicts that more consumers than ever will opt for the iPhone 14 Pro and iPhone 14 Pro Max devices, rather than their lower-cost alternatives. That’s good news for Apple’s coveted Average Selling Price metric, especially if the $100 price increase does indeed materialize.
Currently, the iPhone 13 Pro starts at $999, while the iPhone 13 Pro Max starts at $1099.
In particular, we believe that Apple is expecting another big shift in the iPhone Pro and Pro Max mix, which is clearly positive for ASPs heading into FY23. Although the base iPhone remains at the same price, we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given the component price increases as well as additional features on this new version.
Additionally, Ives also suggests that Apple could “eventually make storage improvements on the base iPhone 14/Pro.” This implies that Apple could increase the base storage configuration to help offset the price increase. Currently, the iPhone 13 Pro starts at 128GB of storage.
Ives is now the second analyst to predict a price increase for the iPhone 14 Pro and iPhone 14 Pro Max. That being said, we have to take its prediction with a grain of salt as its hardware reports aren’t always reliable.
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SOURCE : Digikar
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