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The woman who triumphs on YouTube by talking about true crimes while wearing makeup – Digikar

🍿 2022-07-23 05:42:10 – Paris/France.

  • dear lease jordan
  • BBC News business reporter

6 hours

image copyrightBailey Sarian


Over 6 million people have subscribed to Bailey Sarian’s YouTube channel.

For some people, there are few things more relaxing than watching a makeup tutorial on YouTube and enjoying a few moments of escapism.

Then there are those who enjoy makeup videos peppered with tales of depraved killers and their crimes.

Not for the 6.4 million subscribers of Bailey SaranLos Angeles makeup artist come true crime specialist.

Your videos from Youtube combine these two diametrically opposed themes in a series called Murder, mystery and make-up (“Murder Mystery and Makeup”) and went from a hobby to a full-time job which, among other things, led to deals with companies like Netflix.

The 33-year-old herself is shocked that YouTube and crime stories have become her day job.

“I thought it would be cool to make money from YouTube to pay some bills,” Sarian told the BBC. “Now that I’ve come here with over 6 million subscribers, that’s a lot. I never imagined it would become what it is today. »

How does he do?

The principle of his videos is simple. Sarian sits in front of the camera, wears makeup and talks about a crime story happened in life real.

Each video requires an enormous amount of research, so much so that she now hires someone to help her, including information from court transcripts or police interviews.

The most popular video in the series is about notorious American serial killer Jeffrey Dahmer, who killed 17 men and boys between 1978 and 1991, and whom Sarian talks about as he creates a look of glowing green eyes.

This video has over 22 million views. In total, Sarian’s YouTube channel has 800 million views.

Copyright de l’image Getty Images


Serial killer Jeffrey Dahmer is the subject of Bailey Sarian’s most-watched video.

But why does it work?

Even Sarian isn’t sure: “To be honest, that’s the only thing I haven’t figured out yet: why people like the combination with makeup. »

Ironically, it all happened by accident.

The Murder of Chris Watts

Until about three years ago, Sarian had mostly uploaded beauty tutorials to her channel, which started in 2013.

She has intercut YouTube videos with her work as a professional makeup artist.

After striking a deal with beauty subscription company Ipsy, Sarian was able to rely more on YouTube for her income, although she continued to work as a independent.

Then, in 2018, a story surfaced about a Colorado man named Chris Watts who was sentenced to life in prison for murdering his pregnant wife, Shanann, and their two young daughters, Bella and Celeste. .

It was a shocking crime that received worldwide coverage, but Sarian wanted to explore how someone went from seemingly perfect husband to murdering his family.

I was understandably nervous to talk about it. After all, internet trolls are no joke. To counter this, she did what she always did: wear makeup.

“I was just doing it because I felt uncomfortable sat in front of the camera talking and wanted to stay busy,” she says.

She was even more nervous about the response, which she hoped was terrible: “I was wearing makeup and talking about horrible crimes, it didn’t make any sense. »

However, within 24 hours I knew I was onto something different as the number of views increased. Watts’ video ended with 10 million views.

“So I thought, ‘Let me try it again with a different story and see if it works the same way.’ So it worked, I continued and every week there were more and more subscribers, ”he recalls.

image copyrightBailey Sarian


Bailey Sarian says she wore makeup in her true crime videos to avoid feeling uncomfortable.

Something visual behind

Ruth Tully, a forensic psychologist in the UK who has worked on major crime cases, thinks the combination works because of how many of us view content today.

We can have one eye on the TV and the other on our phone or tablet.

“On the one hand, you’re doing something that, in and of itself, people might find very absorbing: watching someone put on makeup, like kids watching unboxing videos. So, people are interested in seeing this article on its own, but it also tells this storydit Tully.

“We think about the crime element that she’s talking about, but there’s also something visual to watch that isn’t too scary and might actually be fascinating in some way,” he adds.

There is also demographics. Of the people who watched real criminal content on YouTube between January and June 2020, 60% were women.

they would have said that the majority of those who watch his videos are womenwith the largest group between 25 and 35 years old, followed by those between 18 and 25 years old.

“There are ideas about why women in particular might be attracted to this,” Tully says.

“Some of it has been described as a way to deal with our anxiety, as a way to protect ourselves. And it could also be due to a lack of trust in the systems for some women, ”explains the forensic psychologist.

The pandemic factor

The covid pandemic also sent subscriber numbers soaring, as the lockdown brought devastation to TV shows, movies, and anything else that could kill time.

When former US President Donald Trump declared a national emergency in March 2020, Sarian had just over 780,000 subscribers. By the end of the year it had reached 3.5 million and now it has almost doubled.

Copyright de l’image Getty Images


It was the murder of his wife and daughters by Chris Watts in 2018 that propelled Sarian into the “true crime makeup” genre.

“There was nothing to see,” said Sarian.

“Everyone was on YouTube and people started finding my channel and watching all my videos, and I got a lot of messages and comments from people saying, ‘You got me through 40. » »

He also expanded his career.

Sarian is now working with Audioboom on an award-winning podcast and video series titled dark story (“Dark History”)

One of the episodes is “Who Stole Grandma’s Body?” The Doctors’ Riots of 1788.

He also has a deal with Netflix on his YouTube channel where he watches a movie and tries to figure out who’s to blame. He says he got the contract because someone from the company stumbled upon his channel.

Behind the real crime stories you speak of, there are real victims. Does Sarian sometimes feel exploitative?

“Now that my channel has grown, I feel like I have more responsibility in what I say, so my approach has been to focus more on the killers and not mention the victims as much or show pictures of them,” he explains.

“I feel like I can’t speak for them unless I speak directly to the family. They lived so long, why remember that? “, he asks.

In fact, she was contacted by people connected to some of the cases she recounted. “There’s always been great feedback,” he says, but if anyone connected to a crime was offended by a video, he says he’d take it down “no questions asked.”

And after? Sarian has another set of dark history which will be released on August 3rd and would like to see the change of Murder, mystery and make-up to a larger platform, perhaps a service of diffusion.

“But honestly, I’m not sure,” she admits. “I’m just addicted, after this trip. »

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SOURCE : Digikar

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