Home Entertainment YouTube advances plans for streaming video market – Digikar

YouTube advances plans for streaming video market – Digikar

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YouTube advances plans for streaming video market – Digikar

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😍 2022-08-13 00:11:00 – Paris/France.

YouTube plans to launch an online store for the services of Streaming video and renewed talks with entertainment companies about participating in the platform, according to people familiar with the recent talks.

The company hopes the new platform, which it internally calls a “channel store” and which has been in the works for at least 18 months, could be available as soon as this fall, some people have said.

YouTube currently allows subscribers of YouTube TV, its $64.99 per month online package of cable channels, to add a subscription to services such as HBO Max. The new market would allow consumers to choose Streaming pay-per-view via the main YouTube app.

YouTube, which is owned by Alphabet Inc., GOOG 2.36% will join Amazon.com Inc., AMZN 2.07% Roku Inc. and Apple Inc., all of which have their own hubs to sell content services. Streaming video. With a range of apps now available, these tech giants are trying to position themselves as the go-to place for consumers to access all their favorite movies and shows. Selling multiple services through a single app can make life easier for consumers.


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Typically, companies with data hubs Streaming get a share of the revenue from purchases in their markets. YouTube discusses subscription revenue sharing with YouTube partners Streaming, although the conditions can vary widely for each partner, according to people familiar with the situation. YouTube declined to comment.

For the services of Streaming video, which are facing increased competition and slowing growth in the United States, the YouTube store offers another way to present themselves to potential customers. Companies are exploring a variety of new marketing and distribution strategies to boost signups.

NBCUniversal’s Peacock has been in discussions with potential partners about adding their services to Streaming to its application, according to people familiar with the discussions. Peacock declined to comment.

Walmart plans to add Streaming as a new benefit to its membership program. Netflix Inc. and other services of Streaming have agreed to be part of Verizon’s new Plus Play subscription manager, which allows customers to sign up and manage their services from Streaming through the interface of the connectivity company.

“They make their services available in as many places as possible, so they have the best chance of attracting people,” said Bill Rouhana, general manager of Chicken Soup for the Soul Entertainment Inc., which owns a large stable. chains of Streaming free, ad-supported.

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There are trade-offs to consider for the services of Streaming : Partnering with other companies means having less potential revenue and less control over customer data.

However, more services Streaming are looking to bundle together because it creates a better experience for consumers and they’re less likely to cancel subscriptions, said Jeffrey Hirsch, chairman and chief executive of Starz, which has bundled its offering of Streaming with Walt Disney Co. in Latin. America and Canal+ in France. “Simplicity is always a good thing for the consumer,” he said.

In 2020, YouTube was discussing the launch of a video store in Streaming online, the information previously reported. Now, the idea seems to be gaining traction with entertainment companies hungry for new audiences. YouTube has touted the sheer size and diversity of its global audience as a reason why the services Streaming should join the effort, said people familiar with the talks. YouTube has more than two billion monthly logged-in users, according to Google.

The argument is that the new YouTube channel store would provide excellent marketing for the services of Streamingas consumers could watch show or movie trailers for free on YouTube and then easily pay to subscribe to the service.

WarnerMedia – the company now known as Warner Bros. Discovery – last year withdrew its service from Streaming HBO Max from the Amazon Prime Video Channels because its then CEO, Jason Kilar, didn’t want to share data or give Amazon a direct relationship with its customers. At the time, 4.5 million of HBO Max’s 70 million subscribers came from Amazon channels, according to a person familiar with the matter. Now Warner Bros. Discovery is negotiating to get HBO Max back on Amazon Prime Video Channels, the person said.

In addition to making their services available in stores like Amazon’s and the one YouTube is building, streaming companies Streaming are exploring ways to bundle their own services. Disney is offering a bundle of its Disney+, Hulu, and ESPN+ services for less than what customers would pay for each separately. Such arrangements generally help keep customers longer, according to some industry analysts.

Paramount + plans in the coming weeks to begin offering its service of Streaming Showtime as a tab within its platform, according to two people familiar with the discussions. Eventually, the company plans to add its other StreamingBET+, the people said.

The three major mobile phone operators have been offering mobile phone services for years. Streaming free with some of their long-term cell service plans. AT&T Inc., which was HBO’s parent company until April, for years offered HBO for free to some of its cable and wireless customers. The arrangement briefly ended this year after AT&T’s media assets merged with Discovery Inc., but the companies have since rekindled the relationship.

T-Mobile offers Netflix free to some of its customers and Verizon is offering six months of Disney+ to customers on some of its wireless plans.

Write to Sarah Krouse at sarah.krouse+1@wsj.com

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SOURCE : Digikar

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